The new A-Class.
Just like you.
After introducing the features of the new Mercedes-Benz A-Class, it’s time to show how the car adapts to the driver: groundbreakingly connected, just like you.
This second campaign phase focussed on the car in use and the car as a seamless continuation of the user’s lifestyle.
Thanks to all people involved!
antoni garage 2018
Photographer: Carl Kleiner
Creative Direction: Veit Moeller, Alice Bottaro, Sven Rumpf
Art Direction: Wolfgang Warzilek, Sebastian Sattler
Creative Copy: Erick Barros
Creative Retouch: Recom Berlin
My role: Art Director
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