Mercedes-Benz
E-Class Cabriolet
The Essence of Summer
We stage the Cabriolet in a summery, reduced environment. We look to the sun, beach and sea for inspiration and use their colours as a design element and colour code, which, for instance, is reflected in the architecture. Graphic landscape elements include wet lava rock, natural shadows (palm trees, reflections in water) and the yellow road markings which appear as a common thread throughout the series of images.
Thanks to all people involved!
antoni garage 2017
Creative Direction: Patricia Scheder, Sven Rumpf
Photography: Nadav Kander
Post: Recom Berlin
My role: Junior Art Director
All rights for image & video reserved.