ŠKODA FABIA
Follow your different
In 2021, ŠKODA is launching the next generation of their popular small car - the new ŠKODA FABIA. In order to reveal it to the world, we were asked to develop an “Unboxing film” together with accompanying Digital Assets. All of this under a campaign‘s umbrella idea: “FOLLOW YOUR DIFFERENT”, based in a message that originality and authenticity are the key to a fulfilling life.












Thanks to all people involved!
Optimist Czech 2021
Director: James F. Coton
DOP: Filip Marek
Photographer: Kolja Eckert
Creative Producer: Pavel Brucek
Production: CINQ
Stylist: Jana Kapounová
Production Designer: Petr Kunc
Sound: Samuel Jurkovic
Music: NobodyListen
Edit: Vojtech Cvrkal
Colourist: Pavel Marko
Creative Direction: Daniel Haschtmann & Ales Polcar
Senior Copy Writer: Alexandra Dekanova
Producer: Jan Vancura
Senior Account Manager: Neringa Kuolalyte
My role: Senior Art Director
All rights for image & video reserved.