IIHF 2023 WC
Digital Artworks
Step into the dynamic world of ice hockey championships through our digital artworks. Together with Škoda we came up with 16 unique helmet designs for every participating nation. Each goalie helmet captures the culture, background, and heritage of their country. The concepts were made with help of AI and the final artworks were done in 3D.












Thanks to all people involved!
Optimist Czech 2023
Creative Director Copy: Alexandra Dekanova
Art Director: Katerina Jandaskova, Adam Willant
Art Buyer: Tanja Braune
Account: Pavel Bielikov
3D Artworks: Studio BLUP London
My role: Creative Director Art
All rights for image & video reserved.